Varsity Headwear is a Norwegian brand started by two brothers, Alex and Seb. Since its inception, Varsity Headwear has focused solely on perfecting the craft of the baseball cap. By pairing the finest raw materials from the world’s leading textile mills and a refined fit, they have developed a cap to stand the test of time. 

Thirteen years after opening their flagship in Oslo, the company made one of its biggest strides and opened Varsity’s very first pop-up location in North America at the historic SoHo Shack. In addition to a curated selection of Varsity caps, at the shack you will also find Varsity’s first tabloid issue of The Cap Specialist. Taking heavy influences from iconic prints like The New York Times and the New Yorker, I designed Varsity’s own eye-catching newspaper (complete with a product guide, city guide, and crossword).